Jeff has been a member of the board since 2022 and a member of the Netherlands Chamber of Commerce Australia since 2019. 

Jeff is Chief Commercial Officer at Urban Rest, a fast scaling innovator in the Serviced Apartment Sector operating in Australia, Ireland and the UK. Before his current role, he was Chief Marketing Officer at Quest Apartment Hotels, Australia's largest Apartment Hotel operator.

Prior to moving to Australia in 2017, he worked in similar roles for major hotel players in the UK and Europe including IHG and glh hotels.